"We found a 9% improvement in the usability of "About
Us" information on websites over the past 5 years. But companies and
organizations still can't explain what they do in one paragraph."
Yet another one of those features on a corporate site that you have to include because users expect it to be there, but be succinct or don't bother ..
Yet another one of those features on a corporate site that you have to include because users expect it to be there, but be succinct or don't bother ..
Jakob Nielsen's Alertbox: About Us Information on Websites
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