Now do I have your attention? ;) Seriously, privacy controls as outlined in Mary Jo Foley's blog post ..
http://blogs.zdnet.com/microsoft/?p=1550
.. are an idea whose time has already come (Apple got there first by putting them in the latest version of Safari for both Macs and PCs) and are finally being included by Microsoft in the next version of Internet Explorer. Expect Firefox to follow suit if they want to continue to put up a good fight in the browser wars.

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